Flash FM opens television
By Théogène Nsengimana
Radio Flash, a local private owned radio station will next week
launch a television station. The TV station identified as Flash TV is expected
to be access on Star times.
Speaking to The New
Times, Felix Buteera, head of programming at Flash TV said the Flash TV will be
a family focused television for its better contribution to household
development
He said “Flash TV will be a family TV as our content will be
able to handle and appeal to members of households comprehensive programmes
targeting the family. Through entertainment and education we will be able to
disseminate information touching all aspects of life”.
Focus on local content
With the digital migration, Rwanda has seen
more private owned Television coming on board. However, the new TV stations
have always been accused of insufficient local content.
Meanwhile, Buteera said that local content
will be at the heart of their programs.
He said “80 per cent of our programs will be
aired in Kinyarwanda as it is the language understood by most of Rwandans. We will start with one news bulletin per day
that will be aired at 8:00 PM. I hope we will be able to deliver quality,
focused and informative content in our bulletins since we won’t rely much on
events. We will rather focus on what touches the daily needs of our people. We
will later introduce an English bulletin so that we can satisfy our viewers who
do not understand Kinyarwanda”
“Our plan is to integrate our radio correspondents
in Television so that we can have news from country wide so that we can satisfy
our viewers. However, we will also stretch a bit on regional and international
news since Rwandans are also
interested in knowing what is
happening in other countries”, he explained
Digital TV to be operational by the next
week
According to Buteera, Flash TV is to be
operational by the next week.
He said “installation process was completed,
all the set up have been designed; what we are waiting for is to receive a
channel from Star times and later to other platforms. In one week we expect to
receive the channel and start testing signal, then after we will start
operations”.
We will do all our production in HD (high
definition) format as we are equipped with quality digital equipment including
robot cameras; high quality studio lighting equipment and other needed
materials are ready. However, our
viewers will receive our signals in SD (secure digital) format, he explained
Development in private TVs
In 2008, the government announced plans to
digitalize the Rwanda Broadcasting Agency (RBA) network following the June 17,
2015 deadline set by the International Telecommunication Union for analogue TV
switch-over. Rwanda Utility Regulatory authority (RURA),then licensed Tele10, Star Africa Media, TransAfrica and Sorim to
import top boxes (decoders), and Azam TV than came in 2015 to facilitate the
switch-over
The switch to digital broadcasting has
boosted the industry, with a number of local TV stations setting up shop
According to RURA there are currently 23 licensed
private TV stations. Some of them have already started while others have not
yet. These are namely TV10, Super TV,
Lemigo TV/Royal TV, Family TV, Contact TV, Digital media professional (DMP) TV
,Light House TV,KTV, Capital TV, Max TV,TV1, Mwananchi pay TV, Isango Star TV,
Yego TV, Flash TV, Mark Media TV, Goodrich TV,TV plus, Cloud TV, Exalto TV,
Ishema TV, BTN TV, and Sana TV.
There are also over 15 private radios that are mainly
commercial, community and faith based radio stations.
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